Self Service Technology In Service Marketing. For a consumer, the primary motivation for continuation and again reference to particular goods and services is his/her. For b2c companies, faq sections may suffice.
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Service marketing paper on self service technologies Role of technology in service marketing. The rise of the prosumer:
For a consumer, the primary motivation for continuation and again reference to particular goods and services is his/her.
Yet, little is known about how consumers would evaluate such options. For b2c companies, faq sections may suffice. The rise of the prosumer: Stiff competition among the players to cater to the need of the people with minimal cost is magnifying the market.
